About Us

Who We Are

QR Since 1958 is an independent online shop based in Milan, Italy, with a passion for bringing carefully selected toys and children's products to families across Europe. Though we don't have a physical storefront, our commitment to quality and thoughtful curation is at the heart of everything we do.

Our Story

The name says it all — rooted in a tradition that stretches back to 1958, we carry forward decades of appreciation for craftsmanship, play, and the belief that the right toy can make a real difference in a child's development. What began as a personal passion has grown into a curated online destination for parents, grandparents, and gift-givers looking for something a little more meaningful.

What We Offer

Our collection spans a wide range of children's products — from soft plush companions like Nursing Nina Cat and Petals Unicorn, to creative and educational toys such as magnetic stackers, activity books, and open-ended art sets. Every product in our shop has been chosen with care, with an eye toward quality materials, developmental value, and the simple joy of play.

Whether you're looking for a first gift for a newborn, an engaging toy for a curious toddler, or a creative activity set for an older child, you'll find something worth giving.

Based in Milan, Shipping with Care

We are located in Milan, Italy, and we operate entirely online — which means lower overhead and more attention to what really matters: getting the right products to the right families, reliably and with care.